Design & Direction
Amsterdam · since 2011
The Golden Hour. A new season for the Abu Dhabi Grand Prix.
Abu Dhabi Grand Prix 2026 · Case coming soon
The motion
studio
Woodwork is a design and direction studio in Amsterdam. Since 2011 we have done two things: we make brands move, and we make products wanted.
Motion branding is how an identity behaves on every screen it touches, from a channel’s idents to a Grand Prix lit up for a whole weekend. Product is the craft of taking something apart and lighting every detail until people feel it before they read the spec sheet.
We don’t hand over a file and leave. We build the system, hand it to your team, and stay on to keep it moving.
At home in
media & sport
A channel is a brand that is on air 24/7. This is where we started.
Journal
.01 Creative partnership
5 min
adidas × Woodwork
A decade in motion: from a hand-drawn Originals film to motion-first brand systems.
.02 Services
4 min
Motion systems
Making brands move: the rules, tools and templates that define how a brand behaves.
.03 Services
4 min
Broadcast design
Crafting the face of a network: channel identities built as systems, not templates.
.04 Pillars
6 min
Immersive
The new frontier of content: mega-screens, anamorphic DOOH and stories you step into.
Index
Global Entertainment Marketing of Arts and Science Awards 2026
Motion branding
↘
Colbe — Immersive Show Opener
Motion branding
↘
SMART Photonics
Motion branding
↘
Play it like PEP
Product
↘
Formula 1 — Abu Dhabi GP
Media & sport
↘
G-Star
Product
↘
Mollie Tap
Product
↘
Viaplay
Media & sport
↘
Wilson Labs
Product
↘
Stanley
Product
↘
Duluth Trading Company
Product
↘
Veronica
Media & sport
↘
Lenovo
Product
↘
Wilson Airless Gen 1
Product
↘
Anderzorg
Motion branding
↘
Selected clients
2016 — 2026
