F1 Yas Marina 2022 Campaign
Go Unreal
EXPERTISE
Visual Identity
Film
CLIENT
Abu Dhabi Motorsports Management
YEAR
2022
project info
The brief
Woodwork was commissioned to create the key visual and leading animation for the event, known for its outstanding visuals that enhance both the destination and the race.
Our approach
To stand out from previous years, we opted for a more serene, dream-like landscape approach rather than the expected masculine style. The goal was to capture the 4-day experience of Yas Island and the Grand Prix with a creative angle that leads viewers into an unreal world full of adrenaline and speed. In order to translate the magnificent journey of ADGP, we developed a creative angle that leads the viewer to a portal into the unreal world.
project info
The brief
Woodwork was commissioned to create the key visual and leading animation for the event, known for its outstanding visuals that enhance both the destination and the race.
Our approach
To stand out from previous years, we opted for a more serene, dream-like landscape approach rather than the expected masculine style. The goal was to capture the 4-day experience of Yas Island and the Grand Prix with a creative angle that leads viewers into an unreal world full of adrenaline and speed. In order to translate the magnificent journey of ADGP, we developed a creative angle that leads the viewer to a portal into the unreal world.
project info
The brief
Woodwork was commissioned to create the key visual and leading animation for the event, known for its outstanding visuals that enhance both the destination and the race.
Our approach
To stand out from previous years, we opted for a more serene, dream-like landscape approach rather than the expected masculine style. The goal was to capture the 4-day experience of Yas Island and the Grand Prix with a creative angle that leads viewers into an unreal world full of adrenaline and speed. In order to translate the magnificent journey of ADGP, we developed a creative angle that leads the viewer to a portal into the unreal world.
