Veronica
Rebranding the iconic Dutch broadcaster
EXPERTISE
Visual Identity
Motion Branding
CLIENT
Talpa Network
YEAR
2024
project info
New look
Veronica’s new look isn’t just a refresh; it’s a pledge to deliver the bold, unfiltered content our audience demands. A channel where expression knows no bounds and everything is amplified.
motion branding
Veronica's motion language takes its cue from the classic movement of a film strip, bringing that timeless cinematic rhythm into a smooth, flexible system for transitions, animations, and visuals.
Every element moves upward with a subtle overshoot, echoing the mechanics of a film reel and adding an authentic, cinematic touch.
Total package
We translated the essence of Veronica’s on-air identity into a brand guideline book, social media templates, print and out-of-home assets. The full broadcast package was delivered with a scripted, user-friendly system, designed to be easily adjustable and accessible for anyone creating new content using the branded assets.e mechanics of a film reel and adding an authentic, cinematic touch.
project info
New look
Veronica’s new look isn’t just a refresh; it’s a pledge to deliver the bold, unfiltered content our audience demands. A channel where expression knows no bounds and everything is amplified.
motion branding
Veronica's motion language takes its cue from the classic movement of a film strip, bringing that timeless cinematic rhythm into a smooth, flexible system for transitions, animations, and visuals.
Every element moves upward with a subtle overshoot, echoing the mechanics of a film reel and adding an authentic, cinematic touch.
Total package
We translated the essence of Veronica’s on-air identity into a brand guideline book, social media templates, print and out-of-home assets. The full broadcast package was delivered with a scripted, user-friendly system, designed to be easily adjustable and accessible for anyone creating new content using the branded assets.e mechanics of a film reel and adding an authentic, cinematic touch.
project info
New look
Veronica’s new look isn’t just a refresh; it’s a pledge to deliver the bold, unfiltered content our audience demands. A channel where expression knows no bounds and everything is amplified.
motion branding
Veronica's motion language takes its cue from the classic movement of a film strip, bringing that timeless cinematic rhythm into a smooth, flexible system for transitions, animations, and visuals.
Every element moves upward with a subtle overshoot, echoing the mechanics of a film reel and adding an authentic, cinematic touch.
Total package
We translated the essence of Veronica’s on-air identity into a brand guideline book, social media templates, print and out-of-home assets. The full broadcast package was delivered with a scripted, user-friendly system, designed to be easily adjustable and accessible for anyone creating new content using the branded assets.e mechanics of a film reel and adding an authentic, cinematic touch.
The Trigger
We put together an inspiring sizzle reel to kick things off, show the potential of the concept, and set the tone. It was all about getting the team excited and on the same page for this refresh journey
The Trigger
We put together an inspiring sizzle reel to kick things off, show the potential of the concept, and set the tone. It was all about getting the team excited and on the same page for this refresh journey
The Trigger
We put together an inspiring sizzle reel to kick things off, show the potential of the concept, and set the tone. It was all about getting the team excited and on the same page for this refresh journey
Veronica's Signature
To ensure consistency and creativity, we've created an extensive brandbook covering all the key aspects—not just for using the designed elements, but also for creating fresh, original content that stays true to the brand's identity.
Veronica's Signature
To ensure consistency and creativity, we've created an extensive brandbook covering all the key aspects—not just for using the designed elements, but also for creating fresh, original content that stays true to the brand's identity.
Veronica's Signature
To ensure consistency and creativity, we've created an extensive brandbook covering all the key aspects—not just for using the designed elements, but also for creating fresh, original content that stays true to the brand's identity.
