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Services
MAKING BRANDS MOVE
Motion isn’t just an after thought, it’s an essential dimension of how a brand breathes, transitions, and connects with its audience.
Over the years, we’ve moved beyond “one-off” animations into building motion design systems: structured, scalable, repeatable frameworks that let us deliver consistent, flexible, emotionally resonant brand motion. Here’s how we think about motion design systems - what they are, why clients benefit and how we build them.
What is a motion
design system?
A motion design system is a framework of rules, tools, assets, and templates that define how a brand moves: what types of transitions are allowed, what easing curves feel “on brand,” how timing scales with context, when motion accelerates or slows, how motion interacts with typography, imagery, and layout.
Just like any design system, these principles (transitions, easing, timing, order of appearance) are documented so both us and the client can consistently work with them.For clients, motion systems mean more reliable, flexible, emotionally coherent branding; for us as makers, they mean working smarter, more creatively, with tools and systems that scale.
What it does
for the client
.01
Brand coherence
Once the system is in place, every motion asset whether for TV, social, display, or live video feels part of the same brand. The audience sees consistency, and the brand builds trust and recognition.
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Faster turnarounds
With templates, rules, and modular components, updates are faster. When a campaign needs new copy, new images, tweaks in layout, these don’t have to be recreated each time. That means more output in less time, without sacrificing quality.
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Flexibility
The system allows variation without losing identity. For example, different content types (social vs broadcast vs digital screens) use the same motion logic but scale differently.
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Longevity
As trends shift, brands evolve, and needs change, the motion system can be updated; new components added; outdated ones deprecated without rewriting everything. So motion becomes a living part of the brand, not just episodic work.
What it does for the designers
For us a motion design system lets us work smarter without sacrificing creativity. By establishing rules for timing, easing, and transitions, we can focus on brand expression and scale assets efficiently without having to do repetitive tasks. Often it is also a technical exercise in scripting/coding and we determine how much control we want the user of the system to have on the surface.
How do we
build them?
.01
Strategy and design
We start with building on the branding by developing a strategy and determine what elements are needed. From logo animation to full layouts and social media touchpoints to broadcasting.
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Exploration
We start experimenting with easing, pacing, timing, and the order of appearance to define the motion’s rhythm and personality, always reflecting what we do to the brand. For scalability, we play with small and large pieces of copy, imagery, and visual components to make sure the system is flexible.
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Building the system
After approval, we turn the explorations into a structured, procedural and scalable system, often using scripting where copy/images/layouts can be swapped easily; assets delivered in formats usable by marketing, digital teams, broadcast, etc.
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Documentation and rollout
We export examples and final outputs from the system and prepare open work files tailored to the client’s technical know-how and level of adaptability.
