adidas Creators Club
Playing with perspective
EXPERTISE
Motion Branding
Visual Identity
CLIENT
adidas
studio A
YEAR
2019
project info
The brief
In collaboration with adidas Studio A, we refreshed the Creators Club, adidas’ global membership program. The goal: educate creators on the program's benefits, earning points, and leveling up while maintaining year-round engagement.
Our approach
We developed a versatile visual concept focused on "playing with perspective," adaptable for various locations and long-term use. By incorporating motion elements that stretch and skew typography, we created an engaging journey for creators. The concept is enhanced by exclusive products, offers, and experiences that empower creators to explore new horizons and unleash their creativity.
The result
Enticing creative was created for each unique touchpoint, backed up by a mapped out customer journey, UX and content strategy and shot list. We created numerous 2D and 3D textures, easily customisable for the different key touchpoints and languages. To summarize; we developed a fluid, recognizable identity for use across events, retail, online platforms, and more—flexible for partnerships and built to last.
project info
The brief
In collaboration with adidas Studio A, we refreshed the Creators Club, adidas’ global membership program. The goal: educate creators on the program's benefits, earning points, and leveling up while maintaining year-round engagement.
Our approach
We developed a versatile visual concept focused on "playing with perspective," adaptable for various locations and long-term use. By incorporating motion elements that stretch and skew typography, we created an engaging journey for creators. The concept is enhanced by exclusive products, offers, and experiences that empower creators to explore new horizons and unleash their creativity.
The result
Enticing creative was created for each unique touchpoint, backed up by a mapped out customer journey, UX and content strategy and shot list. We created numerous 2D and 3D textures, easily customisable for the different key touchpoints and languages. To summarize; we developed a fluid, recognizable identity for use across events, retail, online platforms, and more—flexible for partnerships and built to last.
project info
The brief
In collaboration with adidas Studio A, we refreshed the Creators Club, adidas’ global membership program. The goal: educate creators on the program's benefits, earning points, and leveling up while maintaining year-round engagement.
Our approach
We developed a versatile visual concept focused on "playing with perspective," adaptable for various locations and long-term use. By incorporating motion elements that stretch and skew typography, we created an engaging journey for creators. The concept is enhanced by exclusive products, offers, and experiences that empower creators to explore new horizons and unleash their creativity.
The result
Enticing creative was created for each unique touchpoint, backed up by a mapped out customer journey, UX and content strategy and shot list. We created numerous 2D and 3D textures, easily customisable for the different key touchpoints and languages. To summarize; we developed a fluid, recognizable identity for use across events, retail, online platforms, and more—flexible for partnerships and built to last.
