adidas Into The Metaverse
Creating a hype between digital and physical worlds
EXPERTISE
Film
CLIENT
adidas
YEAR
2023
project info
The Brief
Woodwork was tasked with bringing the adidas 'Into The Metaverse' campaign to life. This new collection based on the NFT, allows them to pilot eCom innovations and reinforce their position as leaders in the Web3 field. The ITM product range includes references to the adidas INDIGO Hertz character from the Bored Ape universe. Our team at Woodwork made sure to incorporate this element seamlessly into the campaign.
Our Approach
Our team created a seamless journey that takes you through different landscapes and showcases new products. Instead of the more obvious Metaverse aesthetic, we decided to approach it as if the real world was a simulation, with weird glitches and errors occurring.
The result
The final result demonstrates the possibilities that emerge when we experiment with different approaches, resulting in a unique and captivating campaign. Our project successfully fused a variety of techniques, creating a harmonious blend between the real and digital worlds. The outcome is a striking display of innovation that showcases the potential of the Metaverse and its intersection with our physical reality.
project info
The Brief
Woodwork was tasked with bringing the adidas 'Into The Metaverse' campaign to life. This new collection based on the NFT, allows them to pilot eCom innovations and reinforce their position as leaders in the Web3 field. The ITM product range includes references to the adidas INDIGO Hertz character from the Bored Ape universe. Our team at Woodwork made sure to incorporate this element seamlessly into the campaign.
Our Approach
Our team created a seamless journey that takes you through different landscapes and showcases new products. Instead of the more obvious Metaverse aesthetic, we decided to approach it as if the real world was a simulation, with weird glitches and errors occurring.
The result
The final result demonstrates the possibilities that emerge when we experiment with different approaches, resulting in a unique and captivating campaign. Our project successfully fused a variety of techniques, creating a harmonious blend between the real and digital worlds. The outcome is a striking display of innovation that showcases the potential of the Metaverse and its intersection with our physical reality.
project info
The Brief
Woodwork was tasked with bringing the adidas 'Into The Metaverse' campaign to life. This new collection based on the NFT, allows them to pilot eCom innovations and reinforce their position as leaders in the Web3 field. The ITM product range includes references to the adidas INDIGO Hertz character from the Bored Ape universe. Our team at Woodwork made sure to incorporate this element seamlessly into the campaign.
Our Approach
Our team created a seamless journey that takes you through different landscapes and showcases new products. Instead of the more obvious Metaverse aesthetic, we decided to approach it as if the real world was a simulation, with weird glitches and errors occurring.
The result
The final result demonstrates the possibilities that emerge when we experiment with different approaches, resulting in a unique and captivating campaign. Our project successfully fused a variety of techniques, creating a harmonious blend between the real and digital worlds. The outcome is a striking display of innovation that showcases the potential of the Metaverse and its intersection with our physical reality.
Process & Development
Our approach involved combining various methods, starting with 3D scanning of physical environments using Lidar, followed by filming on location and a photoshoot using probe lenses. At the same time, we began experimenting with 3D scans of the products, exploring new ways of distorting objects and manipulating their form.
Process & Development
Our approach involved combining various methods, starting with 3D scanning of physical environments using Lidar, followed by filming on location and a photoshoot using probe lenses. At the same time, we began experimenting with 3D scans of the products, exploring new ways of distorting objects and manipulating their form.
Process & Development
Our approach involved combining various methods, starting with 3D scanning of physical environments using Lidar, followed by filming on location and a photoshoot using probe lenses. At the same time, we began experimenting with 3D scans of the products, exploring new ways of distorting objects and manipulating their form.
Behind the scenes
Behind the scenes
Behind the scenes
