adidas Triple Black
Dark mode on
EXPERTISE
Film
CLIENT
Adidas
Studio A
YEAR
2021
project info
The campaign
In collaboration with adidas, we crafted a global campaign to celebrate their full-black products. The result is a powerful collage of everything blackfrom blasting rockets to urban scenes honoring the iconic Stan Smith shoe, and a glimpse into the future of Ultraboost.
Our Approach
To create a truly unique film, we made the decision to build all of the shots in CGI, avoiding the use of stock material, ensuring full creative control and freedom. We took the popular dark mode feature to show objects and sceneries in an all black treatment, switching our world from white to black. Just like the adidas products we wanted to give each scene a rich textural feeling. Using natural textures in contrast to soft and shiny man-made materials.
project info
The campaign
In collaboration with adidas, we crafted a global campaign to celebrate their full-black products. The result is a powerful collage of everything blackfrom blasting rockets to urban scenes honoring the iconic Stan Smith shoe, and a glimpse into the future of Ultraboost.
Our Approach
To create a truly unique film, we made the decision to build all of the shots in CGI, avoiding the use of stock material, ensuring full creative control and freedom. We took the popular dark mode feature to show objects and sceneries in an all black treatment, switching our world from white to black. Just like the adidas products we wanted to give each scene a rich textural feeling. Using natural textures in contrast to soft and shiny man-made materials.
project info
The campaign
In collaboration with adidas, we crafted a global campaign to celebrate their full-black products. The result is a powerful collage of everything blackfrom blasting rockets to urban scenes honoring the iconic Stan Smith shoe, and a glimpse into the future of Ultraboost.
Our Approach
To create a truly unique film, we made the decision to build all of the shots in CGI, avoiding the use of stock material, ensuring full creative control and freedom. We took the popular dark mode feature to show objects and sceneries in an all black treatment, switching our world from white to black. Just like the adidas products we wanted to give each scene a rich textural feeling. Using natural textures in contrast to soft and shiny man-made materials.
Inspired by a solar eclipse. Switching sceneries and objects from white to black.
Inspired by a solar eclipse. Switching sceneries and objects from white to black.
Inspired by a solar eclipse. Switching sceneries and objects from white to black.
Enjoy the Behind the scenes recap below and read more
Enjoy the Behind the scenes recap below and read more
Enjoy the Behind the scenes recap below and read more
