adidas Members Week
A transformative journey from solid to gas
EXPERTISE
Film
CLIENT
adidas
Studio A
YEAR
2021
project info
The brief
Woodwork was invited to create the adidas Members Week campaign visuals. Members Week is an online festival full of athletes, artists, product drops, experiences, and rewards for adidas' membership program Creators Club.
The creative brief was both open and specific at the same time. The ask was to create a living and moving identity, inspired by the changing states of matter: solid to liquid to gas in an outer-worldly manner. Setting the stage for artist like Messi, Beyoncé and Black Pink.
Our Approach
We sought to make an island for our matter to live in, rather than isolated scenes. Exploring different techniques and aesthetics for our world and objects to change into. Working hard on the look and feel of the rocks, water, and gas, while at the same time running a ton of simulations.
The end result is an estranging yet familiar and intriguing world that takes you on a journey of change. And at the same time feels exciting and fresh.
The result
The footage would be used throughout different touch-points, varying from in-store, print to online, and used as visual branding throughout the campaign.
project info
The brief
Woodwork was invited to create the adidas Members Week campaign visuals. Members Week is an online festival full of athletes, artists, product drops, experiences, and rewards for adidas' membership program Creators Club.
The creative brief was both open and specific at the same time. The ask was to create a living and moving identity, inspired by the changing states of matter: solid to liquid to gas in an outer-worldly manner. Setting the stage for artist like Messi, Beyoncé and Black Pink.
Our Approach
We sought to make an island for our matter to live in, rather than isolated scenes. Exploring different techniques and aesthetics for our world and objects to change into. Working hard on the look and feel of the rocks, water, and gas, while at the same time running a ton of simulations.
The end result is an estranging yet familiar and intriguing world that takes you on a journey of change. And at the same time feels exciting and fresh.
The result
The footage would be used throughout different touch-points, varying from in-store, print to online, and used as visual branding throughout the campaign.
project info
The brief
Woodwork was invited to create the adidas Members Week campaign visuals. Members Week is an online festival full of athletes, artists, product drops, experiences, and rewards for adidas' membership program Creators Club.
The creative brief was both open and specific at the same time. The ask was to create a living and moving identity, inspired by the changing states of matter: solid to liquid to gas in an outer-worldly manner. Setting the stage for artist like Messi, Beyoncé and Black Pink.
Our Approach
We sought to make an island for our matter to live in, rather than isolated scenes. Exploring different techniques and aesthetics for our world and objects to change into. Working hard on the look and feel of the rocks, water, and gas, while at the same time running a ton of simulations.
The end result is an estranging yet familiar and intriguing world that takes you on a journey of change. And at the same time feels exciting and fresh.
The result
The footage would be used throughout different touch-points, varying from in-store, print to online, and used as visual branding throughout the campaign.
Process
Process
Process
