ABN AMRO
Dutch bank set in motion
EXPERTISE
Motion Branding
CLIENT
ABN AMRO
ACE
YEAR
2024
project info
The Brief
For the new branding of ABN AMRO, Ace invited Woodwork to jump on board to bring their new brand design for ABN AMRO to life through 3D motion design. In a collaborative effort, we delved into the development of motion behaviors and the visual aesthetics of the new ripple effect.
The approach
The concept of the new ABN AMRO brand identity is based around the forward energy, the will to progress and set things in motion for people, businesses and society. The Ripple, based on the ABN AMRO brandmark angled to emphasize the forward angle and motion, is the foundation of the new visual identity system.
We were challenged to design and animate the 3D adaptation of The Ripple, making it dynamic and rich in depth while being able to fit seamlessly in the visual design system that was developed in tandem by ACE. the ABN AMRO brandmark angled to emphasize the forward angle and motion, is the foundation of the new visual identity system.
project info
The Brief
For the new branding of ABN AMRO, Ace invited Woodwork to jump on board to bring their new brand design for ABN AMRO to life through 3D motion design. In a collaborative effort, we delved into the development of motion behaviors and the visual aesthetics of the new ripple effect.
The approach
The concept of the new ABN AMRO brand identity is based around the forward energy, the will to progress and set things in motion for people, businesses and society. The Ripple, based on the ABN AMRO brandmark angled to emphasize the forward angle and motion, is the foundation of the new visual identity system.
We were challenged to design and animate the 3D adaptation of The Ripple, making it dynamic and rich in depth while being able to fit seamlessly in the visual design system that was developed in tandem by ACE. the ABN AMRO brandmark angled to emphasize the forward angle and motion, is the foundation of the new visual identity system.
project info
The Brief
For the new branding of ABN AMRO, Ace invited Woodwork to jump on board to bring their new brand design for ABN AMRO to life through 3D motion design. In a collaborative effort, we delved into the development of motion behaviors and the visual aesthetics of the new ripple effect.
The approach
The concept of the new ABN AMRO brand identity is based around the forward energy, the will to progress and set things in motion for people, businesses and society. The Ripple, based on the ABN AMRO brandmark angled to emphasize the forward angle and motion, is the foundation of the new visual identity system.
We were challenged to design and animate the 3D adaptation of The Ripple, making it dynamic and rich in depth while being able to fit seamlessly in the visual design system that was developed in tandem by ACE. the ABN AMRO brandmark angled to emphasize the forward angle and motion, is the foundation of the new visual identity system.
Process & Development
Process & Development
Process & Development
