Wilson Airless Gen 1
Fuel the next generation of legendary
EXPERTISE
Film
CLIENT
Wilson Sporting Goods
YEAR
2024
project info
The brief
We were asked by Wilson to craft a teaser and release film, introducing the revolutionary Airless Gen1 basketball. Highlighting Wilson's innovative spirit, our work showcases the ball's advanced 3D printed, lattice design that needs no inflation.
Our Approach
Our creative concept blends a mystical powder-formed realm with the high-tech genesis of the ball. Set against a backdrop of celestial events, our narrative captures the ball's laser-sintered creation, from powder to perfection. We intricately wove branding and basketball motifs into the otherworldly setting. As planets aligned, their formation subtly mirrored a basketball court's outlines, creating a visual linkage that enthusiasts would appreciate.
project info
The brief
We were asked by Wilson to craft a teaser and release film, introducing the revolutionary Airless Gen1 basketball. Highlighting Wilson's innovative spirit, our work showcases the ball's advanced 3D printed, lattice design that needs no inflation.
Our Approach
Our creative concept blends a mystical powder-formed realm with the high-tech genesis of the ball. Set against a backdrop of celestial events, our narrative captures the ball's laser-sintered creation, from powder to perfection. We intricately wove branding and basketball motifs into the otherworldly setting. As planets aligned, their formation subtly mirrored a basketball court's outlines, creating a visual linkage that enthusiasts would appreciate.
project info
The brief
We were asked by Wilson to craft a teaser and release film, introducing the revolutionary Airless Gen1 basketball. Highlighting Wilson's innovative spirit, our work showcases the ball's advanced 3D printed, lattice design that needs no inflation.
Our Approach
Our creative concept blends a mystical powder-formed realm with the high-tech genesis of the ball. Set against a backdrop of celestial events, our narrative captures the ball's laser-sintered creation, from powder to perfection. We intricately wove branding and basketball motifs into the otherworldly setting. As planets aligned, their formation subtly mirrored a basketball court's outlines, creating a visual linkage that enthusiasts would appreciate.




Brand activation
As part of the brand's activation, Woodwork created 360 panorama visuals of the extraterrestrial world. Showcased in the Wilson experience at NBA All-Star weekend.
Brand activation
As part of the brand's activation, Woodwork created 360 panorama visuals of the extraterrestrial world. Showcased in the Wilson experience at NBA All-Star weekend.
Brand activation
As part of the brand's activation, Woodwork created 360 panorama visuals of the extraterrestrial world. Showcased in the Wilson experience at NBA All-Star weekend.



Process & Development
Process & Development
Process & Development

