Wilson Airless Gen 1

Fuel the next generation of legendary

EXPERTISE

Film

CLIENT

Wilson Sporting Goods

YEAR

2024

project info

The brief

We were asked by Wilson to craft a teaser and release film, introducing the revolutionary Airless Gen1 basketball. Highlighting Wilson's innovative spirit, our work showcases the ball's advanced 3D printed, lattice design that needs no inflation.

Our Approach

Our creative concept blends a mystical powder-formed realm with the high-tech genesis of the ball. Set against a backdrop of celestial events, our narrative captures the ball's laser-sintered creation, from powder to perfection. We intricately wove branding and basketball motifs into the otherworldly setting. As planets aligned, their formation subtly mirrored a basketball court's outlines, creating a visual linkage that enthusiasts would appreciate.

project info

The brief

We were asked by Wilson to craft a teaser and release film, introducing the revolutionary Airless Gen1 basketball. Highlighting Wilson's innovative spirit, our work showcases the ball's advanced 3D printed, lattice design that needs no inflation.

Our Approach

Our creative concept blends a mystical powder-formed realm with the high-tech genesis of the ball. Set against a backdrop of celestial events, our narrative captures the ball's laser-sintered creation, from powder to perfection. We intricately wove branding and basketball motifs into the otherworldly setting. As planets aligned, their formation subtly mirrored a basketball court's outlines, creating a visual linkage that enthusiasts would appreciate.

project info

The brief

We were asked by Wilson to craft a teaser and release film, introducing the revolutionary Airless Gen1 basketball. Highlighting Wilson's innovative spirit, our work showcases the ball's advanced 3D printed, lattice design that needs no inflation.

Our Approach

Our creative concept blends a mystical powder-formed realm with the high-tech genesis of the ball. Set against a backdrop of celestial events, our narrative captures the ball's laser-sintered creation, from powder to perfection. We intricately wove branding and basketball motifs into the otherworldly setting. As planets aligned, their formation subtly mirrored a basketball court's outlines, creating a visual linkage that enthusiasts would appreciate.

Brand activation

As part of the brand's activation, Woodwork created 360 panorama visuals of the extraterrestrial world. Showcased in the Wilson experience at NBA All-Star weekend.

Brand activation

As part of the brand's activation, Woodwork created 360 panorama visuals of the extraterrestrial world. Showcased in the Wilson experience at NBA All-Star weekend.

Brand activation

As part of the brand's activation, Woodwork created 360 panorama visuals of the extraterrestrial world. Showcased in the Wilson experience at NBA All-Star weekend.

Process & Development

Process & Development

Process & Development

Credits &
Recognition

Credits &
Recognition

Credits &
Recognition

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