Wilson Airless Prototype
A revolution in basketball
EXPERTISE
Film
CLIENT
Wilson Sporting Goods
YEAR
2023
project info
The brief
Wilson Sporting Goods, the official supplier of NBA basketballs, has always pushed the limits of innovation. To revolutionize the game, they introduced the Wilson Airless Prototype—a groundbreaking 3D-printed basketball.
Wilson approached us to craft an engaging story for the ball’s debut at the NBA All-Star 2023 Dunk Contest, sparking global buzz live on broadcast. We were excited to take on the challenge of capturing the creation of the Wilson Airless Prototype.
Our Approach
With our passion for eye-catching visuals and creative storytelling, we showed the unique process of how this ball was made. Wilson trusted us completely, giving us the freedom to bring out the true spirit and innovation behind this groundbreaking basketball.
The film needed to build suspense and tell an emotional story while also explaining the innovative technology behind the basketball. The challenge was blending the functional with the aspirational storytelling. Balancing the different scales was a journey—merging super close-ups of dust and particles with wider shots of the basketball and its raw printing materials.
project info
The brief
Wilson Sporting Goods, the official supplier of NBA basketballs, has always pushed the limits of innovation. To revolutionize the game, they introduced the Wilson Airless Prototype—a groundbreaking 3D-printed basketball.
Wilson approached us to craft an engaging story for the ball’s debut at the NBA All-Star 2023 Dunk Contest, sparking global buzz live on broadcast. We were excited to take on the challenge of capturing the creation of the Wilson Airless Prototype.
Our Approach
With our passion for eye-catching visuals and creative storytelling, we showed the unique process of how this ball was made. Wilson trusted us completely, giving us the freedom to bring out the true spirit and innovation behind this groundbreaking basketball.
The film needed to build suspense and tell an emotional story while also explaining the innovative technology behind the basketball. The challenge was blending the functional with the aspirational storytelling. Balancing the different scales was a journey—merging super close-ups of dust and particles with wider shots of the basketball and its raw printing materials.
project info
The brief
Wilson Sporting Goods, the official supplier of NBA basketballs, has always pushed the limits of innovation. To revolutionize the game, they introduced the Wilson Airless Prototype—a groundbreaking 3D-printed basketball.
Wilson approached us to craft an engaging story for the ball’s debut at the NBA All-Star 2023 Dunk Contest, sparking global buzz live on broadcast. We were excited to take on the challenge of capturing the creation of the Wilson Airless Prototype.
Our Approach
With our passion for eye-catching visuals and creative storytelling, we showed the unique process of how this ball was made. Wilson trusted us completely, giving us the freedom to bring out the true spirit and innovation behind this groundbreaking basketball.
The film needed to build suspense and tell an emotional story while also explaining the innovative technology behind the basketball. The challenge was blending the functional with the aspirational storytelling. Balancing the different scales was a journey—merging super close-ups of dust and particles with wider shots of the basketball and its raw printing materials.
The film was aired during the NBA All-Star 2023 at the Dunk Contest. Used for the first time by Kenyon Martin Jr., Houston Rockets.
The film was aired during the NBA All-Star 2023 at the Dunk Contest. Used for the first time by Kenyon Martin Jr., Houston Rockets.
The film was aired during the NBA All-Star 2023 at the Dunk Contest. Used for the first time by Kenyon Martin Jr., Houston Rockets.
Process & Development
Process & Development
Process & Development
