.01
SNEAK PEEK
BROADCAST CHANNEL DESIGN
In a world where audiences swipe, stream, and skip faster than ever, a broadcast channel’s identity has to do more than exist, it has to move. Channel design isn’t just about making things look beautiful on screen; it’s about creating an emotional and recognizable rhythm that ties together everything a network represents.
.01
Talpa TV 538
Beyond the Logo
A broadcast channel is a living ecosystem. Its identity must work across every format, from on-air packaging and show openers to promo systems, lower thirds, and idents. The goal? Instant recognition. The best channel designs don’t shout. They breathe. Every graphic, motion cue, and transition tells part of a larger story about the network’s tone, values, and audience connection.
Designing for Continuity
A strong broadcast design creates consistency without repetition. Viewers should feel the DNA of the brand even when they don’t see the logo. That comes through in rhythm, typography, color, motion language, sonic branding and tone of voice. Whether it’s a late-night talk show sting or a morning news bumper, everything should belong to the same visual family.
.02
NPO3 CHANNEL BRANDING
When done right, motion becomes a storyteller. It makes the channel feel alive.
Building a System, Not a Template
The key to longevity is flexibility. A well-designed channel identity behaves like a modular system, adaptable, scalable, and ready to evolve with new content. That’s how a channel can stay relevant without losing its soul.
Design systems allow broadcasters to respond quickly to trends, cultural moments, or seasonal campaigns without rebuilding their entire visual language each time.
Motion as Personality
Motion design is the heartbeat of any broadcast channel. The way elements appear, interact, or disappear defines the brand’s personality, whether it’s bold and kinetic, calm and elegant, or playful and human.
When done right, motion becomes a storyteller.
It makes the channel feel alive.
.03
VIDEOLAND DOOH SYSTEM
.04
Veronica - Rebrand
Our experience
in motion
Over the years, Woodwork has redefined how Dutch broadcasters look and move.
We’ve rebranded Veronica with a bold new visual attitude, infused TV 538 with dynamic energy that mirrors its music-first spirit, and given NPO3 two complete makeovers, each time capturing the pulse of youth culture in motion.
For Videoland, we helped create unity acros the identity that connects the platform’s on-screen experience to its brand promise.
From playful entertainment brands to premium streaming services, our work shows how design systems can evolve across channels and generations.
Good broadcast design builds trust. It tells your audience they’re in good hands, that this is a place where quality lives. In a crowded media landscape, it’s not just about being seen; it’s about being remembered.
