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Creative Partnership
A DECADE IN MOTION
Our collaboration with adidas started back in 2011. What began as crafting campaign films has grown into a long-term creative partnership that moves across disciplines
from global brand campaigns and motion identity systems to loyalty programs, social storytelling, and digital culture. Over the years, we’ve helped define a visual language of movement for adidas: one that’s as dynamic and diverse as the brand itself. Our work sets creative examples inside the company as much as it inspires audiences outside of it.
ALL ORIGINALS REPRESENT
Our journey with adidas began with a campaign we still remember fondly — a hand-crafted, cel-animated film featuring Nicki Minaj that captured the raw, playful spirit of adidas Originals. Every frame was drawn by hand, filled with color, rhythm, and personality, setting the tone for a relationship built on creativity and experimentation.
From there, we evolved into a new phase with the Climaheat films, blending cinematic live-action with high-end CGI to visualize heat, energy, and endurance in extreme conditions. These projects marked our first deep dive into merging technology with storytelling, a shift that defined the next decade of our collaboration with adidas.
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adidas - Motion Explorations
Building motion-first brand systems
Before brand motion became mainstream, we helped adidas make it part of their DNA. Creating a set of over a 100 motion pieces. Created to inspire inside as well as external creatives at adidas.
For the Creators Club, later rebranded as adiClub, we developed a modular motion language built on perspective shifts, typographic rhythm, and geometric transitions. It wasn’t just a toolkit for campaigns; it became the brand’s living identity in motion. An energetic black and white type based motion backdrop.
This foundation allowed adidas to express energy and inclusivity across every touchpoint, from retail to digital to social, all through movement.
Why it mattered:
It redefined how loyalty communication looks and feels.
It inspired internal teams and agencies to build upon a shared motion system.
It created brand recognition without needing to rely on a logo.
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Creators Club
Campaigns that move people, literally and emotionally
With a motion-first identity in place, we helped adidas translate that energy into campaigns that feel alive.
The global Triple Black launch in 2021 turned a product drop into a visual statement: an ode to texture, light, and contrast. The film celebrated “black” not as the absence of color but as the presence of power — a world built entirely from light and shadow.
Meanwhile, Members Week, adidas’ recurring loyalty festival, became a playground for transformation. Each edition explored a new visual state, from solid to liquid to vapor, expressing change, reward, and excitement. We designed these dynamic brand moments to evolve yearly, with animation systems that scale globally and remain instantly recognisable.
The result:
Campaigns that don’t just inform, they transform. Every frame becomes part of the adidas movement.
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Mothersday
adidas Mothersday
Beyond the bold and the futuristic, some of our favorite adidas projects celebrate the everyday human.
For the Mother’s Day global digital campaign, together with Josephine Rais, we created charming, hand-animated vignettes showing mothers in motion, balancing work, workouts, and family life. With soft colors, accessible design, and a lighthearted tone, the campaign resonated worldwide, bringing warmth and authenticity to a brand known for performance and power.
This side of adidas shows how design and motion can express empathy and inclusivity, qualities that connect deeper than any tagline.
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BOOST YOUR ENDORPHINS
Designing for the digital frontier
When adidas stepped into Web3 with Into the Metaverse, we extended that motion philosophy into new digital dimensions.
Partnering alongside the adidas Lab team, we designed a visual identity film that bridged the brand’s physical and virtual worlds. Bringing the glitchiness of the virtual world into the real.
This work was part of a cultural shift: adidas didn’t just enter the metaverse; it designed a space for community, collaboration, and play.
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Members week
Over the years, our creative systems have supported some of the world’s most influential ambassadors, from Beyoncé’s Ivy Park collections to Lionel Messi’s long-standing campaigns.
These collaborations prove the reach of what we’ve built together: Whether it’s a cultural drop, a digital activation, or a global broadcast, the design language we helped establish flows through it all, consistent, adaptable, and alive.
Across more than a decade, our partnership with adidas has grown from project-based collaboration into a shared creative evolution. Together, we’ve built systems that move, visuals that endure, and campaigns that resonate globally, inspiring not just consumers, but also adidas’ own internal teams.
What started with a single campaign has become a living ecosystem of design, motion, and culture. An ongoing journey of craft, collaboration, and creative trust.
