For the UltraBoost online campaign, we teamed up with global talent to bring the concept to life. Each artist crafted a unique, handmade piece inspired by the adidas UltraBoost shoe. In collaboration with Studio A and Hugo & Marie, we explored the best ways to animate these intricate creations - a challenging yet rewarding process.

As we ventured into the second year of the series, we were given creative freedom, allowing us to bring each shoe's unique character to life through the lens of our own imagination.