Showdown Week
UFC event branding
EXPERTISE
Visual Identity
Motion Branding
CLIENT
Ethara
YEAR
2023
project info
The brief
Abu Dhabi Showdown Week, featuring one of UFC’s biggest fights, is an annual extravaganza filled with sports, entertainment, and live concerts. As a trusted partner of Ethara, Woodwork was tasked with bringing the event campaign to life.
Our approach
Our goal was to craft an identity that exuded strength and dynamism. The brand already used red, which we elevated to a more vibrant shade and introduced a touch of luxurious gold to honor the competitive spirit that defines this championship event.
We created bold, high-energy brand visuals and a dynamic Motion Design system for consistent and impactful communication. Along with a playful motion and design toolkit, consisting of typography tools, transitions and 3D graphic overlays. With this toolkit the client's own team is empowered to create content themselves and staying on-brand with the tools and guidelines we developed.
project info
The brief
Abu Dhabi Showdown Week, featuring one of UFC’s biggest fights, is an annual extravaganza filled with sports, entertainment, and live concerts. As a trusted partner of Ethara, Woodwork was tasked with bringing the event campaign to life.
Our approach
Our goal was to craft an identity that exuded strength and dynamism. The brand already used red, which we elevated to a more vibrant shade and introduced a touch of luxurious gold to honor the competitive spirit that defines this championship event.
We created bold, high-energy brand visuals and a dynamic Motion Design system for consistent and impactful communication. Along with a playful motion and design toolkit, consisting of typography tools, transitions and 3D graphic overlays. With this toolkit the client's own team is empowered to create content themselves and staying on-brand with the tools and guidelines we developed.
project info
The brief
Abu Dhabi Showdown Week, featuring one of UFC’s biggest fights, is an annual extravaganza filled with sports, entertainment, and live concerts. As a trusted partner of Ethara, Woodwork was tasked with bringing the event campaign to life.
Our approach
Our goal was to craft an identity that exuded strength and dynamism. The brand already used red, which we elevated to a more vibrant shade and introduced a touch of luxurious gold to honor the competitive spirit that defines this championship event.
We created bold, high-energy brand visuals and a dynamic Motion Design system for consistent and impactful communication. Along with a playful motion and design toolkit, consisting of typography tools, transitions and 3D graphic overlays. With this toolkit the client's own team is empowered to create content themselves and staying on-brand with the tools and guidelines we developed.
