SMART Photonics
A story about light. A film about possibility.
EXPERTISE
Film
Motion Branding
CLIENT
SMART Photonics
Incredible Time Machine
YEAR
2026
project info
The brief
The Incredible Time Machine invited Woodwork to create the brand manifesto film for SMART Photonics, as part of the new brand identity they developed.
At its heart: photonic chips, and the possibilities of computing with light.
Our approach
Our job was to make that felt, not just understood. To translate a complex technology into a film that sparks curiosity and makes you want to see what comes next.
The result
A brand manifesto film that tells the new SMART Photonics story: a story about light, and a film about possibility.
See it live on smartphotonics.nl ↗
project info
The brief
The Incredible Time Machine invited Woodwork to create the brand manifesto film for SMART Photonics, as part of the new brand identity they developed.
At its heart: photonic chips, and the possibilities of computing with light.
Our approach
Our job was to make that felt, not just understood. To translate a complex technology into a film that sparks curiosity and makes you want to see what comes next.
The result
A brand manifesto film that tells the new SMART Photonics story: a story about light, and a film about possibility.
See it live on smartphotonics.nl ↗
project info
The brief
The Incredible Time Machine invited Woodwork to create the brand manifesto film for SMART Photonics, as part of the new brand identity they developed.
At its heart: photonic chips, and the possibilities of computing with light.
Our approach
Our job was to make that felt, not just understood. To translate a complex technology into a film that sparks curiosity and makes you want to see what comes next.
The result
A brand manifesto film that tells the new SMART Photonics story: a story about light, and a film about possibility.
See it live on smartphotonics.nl ↗
Make it felt, not just understood.
SMART Photonics builds chips that use light instead of electrons, so information can move faster and with far less power.
Instead of explaining the technology, the film lets you feel what it makes possible.
Make it felt, not just understood.
SMART Photonics builds chips that use light instead of electrons, so information can move faster and with far less power.
Instead of explaining the technology, the film lets you feel what it makes possible.
Make it felt, not just understood.
SMART Photonics builds chips that use light instead of electrons, so information can move faster and with far less power.
Instead of explaining the technology, the film lets you feel what it makes possible.
From one chip to every industry.
Light moves information faster, with far less power. That changes what's possible wherever data moves: from data centres to cars and clean energy.
From one chip to every industry.
Light moves information faster, with far less power. That changes what's possible wherever data moves: from data centres to cars and clean energy.
From one chip to every industry.
Light moves information faster, with far less power. That changes what's possible wherever data moves: from data centres to cars and clean energy.
