Global Entertainment Marketing of Arts and Science Awards 2026
Matter, Transformed into Meaning
EXPERTISE
Visual Identity
Motion Branding
CLIENT
GEMA
YEAR
2026
project info
THE BRIEF
To celebrate the 70th edition of the GEMA Awards, we were invited to create a complete visual design system for the show. With complete creative freedom, we set out to develop an identity that felt as bold, energetic and unpredictable as the creative industry it celebrates.
OUR APPROACH
Rather than following the familiar visual language of traditional award ceremonies, we explored the idea of creativity as a force compressed over time. Inspired by geodes, ordinary rocks hiding extraordinary crystal formations within, we imagined creative ideas as layers of energy, colour and expression gradually building pressure beneath the surface.
The visual system follows this transformation. Raw material evolves into intricate crystal structures, revealing vibrant layers reminiscent of RGB colour separation, print registration and stacked video frames. These compressed layers eventually crystallize into the iconic GEMA statuette itself—a symbol of creative excellence emerging from years of experimentation, craft and imagination.
The result is a vibrant and immersive visual world that balances raw creative energy with refinement, providing a striking backdrop while allowing the awarded work to remain center stage.
THE RESULT
The visual identity premiered on June 3rd at the NXT Museum in Amsterdam, transforming the venue into a dynamic celebration of creativity. The system was designed to scale across the entire event experience, including the opening film, title sequences, category screens, stage backgrounds and supporting show content.
Large-scale immersive visuals surrounded the audience with constantly evolving crystalline landscapes, creating a distinctive atmosphere that felt more like stepping inside a creative process than attending a conventional awards ceremony.
Built as a flexible visual language, the identity establishes a foundation for future GEMA events around the world, accompanying the awards as they continue to travel to international destinations including Los Angeles and beyond.
project info
THE BRIEF
To celebrate the 70th edition of the GEMA Awards, we were invited to create a complete visual design system for the show. With complete creative freedom, we set out to develop an identity that felt as bold, energetic and unpredictable as the creative industry it celebrates.
OUR APPROACH
Rather than following the familiar visual language of traditional award ceremonies, we explored the idea of creativity as a force compressed over time. Inspired by geodes, ordinary rocks hiding extraordinary crystal formations within, we imagined creative ideas as layers of energy, colour and expression gradually building pressure beneath the surface.
The visual system follows this transformation. Raw material evolves into intricate crystal structures, revealing vibrant layers reminiscent of RGB colour separation, print registration and stacked video frames. These compressed layers eventually crystallize into the iconic GEMA statuette itself—a symbol of creative excellence emerging from years of experimentation, craft and imagination.
The result is a vibrant and immersive visual world that balances raw creative energy with refinement, providing a striking backdrop while allowing the awarded work to remain center stage.
THE RESULT
The visual identity premiered on June 3rd at the NXT Museum in Amsterdam, transforming the venue into a dynamic celebration of creativity. The system was designed to scale across the entire event experience, including the opening film, title sequences, category screens, stage backgrounds and supporting show content.
Large-scale immersive visuals surrounded the audience with constantly evolving crystalline landscapes, creating a distinctive atmosphere that felt more like stepping inside a creative process than attending a conventional awards ceremony.
Built as a flexible visual language, the identity establishes a foundation for future GEMA events around the world, accompanying the awards as they continue to travel to international destinations including Los Angeles and beyond.
project info
THE BRIEF
To celebrate the 70th edition of the GEMA Awards, we were invited to create a complete visual design system for the show. With complete creative freedom, we set out to develop an identity that felt as bold, energetic and unpredictable as the creative industry it celebrates.
OUR APPROACH
Rather than following the familiar visual language of traditional award ceremonies, we explored the idea of creativity as a force compressed over time. Inspired by geodes, ordinary rocks hiding extraordinary crystal formations within, we imagined creative ideas as layers of energy, colour and expression gradually building pressure beneath the surface.
The visual system follows this transformation. Raw material evolves into intricate crystal structures, revealing vibrant layers reminiscent of RGB colour separation, print registration and stacked video frames. These compressed layers eventually crystallize into the iconic GEMA statuette itself—a symbol of creative excellence emerging from years of experimentation, craft and imagination.
The result is a vibrant and immersive visual world that balances raw creative energy with refinement, providing a striking backdrop while allowing the awarded work to remain center stage.
THE RESULT
The visual identity premiered on June 3rd at the NXT Museum in Amsterdam, transforming the venue into a dynamic celebration of creativity. The system was designed to scale across the entire event experience, including the opening film, title sequences, category screens, stage backgrounds and supporting show content.
Large-scale immersive visuals surrounded the audience with constantly evolving crystalline landscapes, creating a distinctive atmosphere that felt more like stepping inside a creative process than attending a conventional awards ceremony.
Built as a flexible visual language, the identity establishes a foundation for future GEMA events around the world, accompanying the awards as they continue to travel to international destinations including Los Angeles and beyond.
