Lenovo
Inspiration is everywhere
EXPERTISE
Film
CLIENT
Lenovo
Superheroes
YEAR
2024
project info
The brief
For the launch of Lenovo’s innovative Yoga Tab Series, we teamed up with Superheroes and Czar to craft a product film that ignites creative imagination. Blurring the line between idea and reality which for us felt like creating in our own backyard.
The story
The Lenovo Yoga Series celebrates inspiration and collaboration. This film tells the story of two unique creatives whose unexpected meeting sparks a powerful moment of artistic discovery. As they influence each other’s styles, their collaboration gives birth to an entirely new form of expression.
Our approach
We developed an illustration and animation style that captures the character and unique aesthetic of each artist while ensuring a seamless visual harmony when combined. This approach allows for individuality to shine while maintaining a cohesive and fluid collaboration.
project info
The brief
For the launch of Lenovo’s innovative Yoga Tab Series, we teamed up with Superheroes and Czar to craft a product film that ignites creative imagination. Blurring the line between idea and reality which for us felt like creating in our own backyard.
The story
The Lenovo Yoga Series celebrates inspiration and collaboration. This film tells the story of two unique creatives whose unexpected meeting sparks a powerful moment of artistic discovery. As they influence each other’s styles, their collaboration gives birth to an entirely new form of expression.
Our approach
We developed an illustration and animation style that captures the character and unique aesthetic of each artist while ensuring a seamless visual harmony when combined. This approach allows for individuality to shine while maintaining a cohesive and fluid collaboration.
project info
The brief
For the launch of Lenovo’s innovative Yoga Tab Series, we teamed up with Superheroes and Czar to craft a product film that ignites creative imagination. Blurring the line between idea and reality which for us felt like creating in our own backyard.
The story
The Lenovo Yoga Series celebrates inspiration and collaboration. This film tells the story of two unique creatives whose unexpected meeting sparks a powerful moment of artistic discovery. As they influence each other’s styles, their collaboration gives birth to an entirely new form of expression.
Our approach
We developed an illustration and animation style that captures the character and unique aesthetic of each artist while ensuring a seamless visual harmony when combined. This approach allows for individuality to shine while maintaining a cohesive and fluid collaboration.
