KLM World of Fiction
Recruitment campaign: are you up for IT?
EXPERTISE
Film
Motion Branding
CLIENT
KLM
Kaliber Interactive
YEAR
2022
project info
The challenge
In today's highly competitive tech landscape, finding new IT talent can be a challenging task. To connect with potential candidates on a more personal level, digital agency Kaliber developed a new recruitment campaign strategy.
Woodwork created a series of animated blockbuster movie trailers that show the expert level challenges of an airline’s IT department.
creative process
We handled the entire process of creating the KLM trailers in-house, from the initial storyboarding and character creation, to the final touches in post-production. We wanted to captivate the viewer's attention by tapping into our collective movie memory
project info
The challenge
In today's highly competitive tech landscape, finding new IT talent can be a challenging task. To connect with potential candidates on a more personal level, digital agency Kaliber developed a new recruitment campaign strategy.
Woodwork created a series of animated blockbuster movie trailers that show the expert level challenges of an airline’s IT department.
creative process
We handled the entire process of creating the KLM trailers in-house, from the initial storyboarding and character creation, to the final touches in post-production. We wanted to captivate the viewer's attention by tapping into our collective movie memory
project info
The challenge
In today's highly competitive tech landscape, finding new IT talent can be a challenging task. To connect with potential candidates on a more personal level, digital agency Kaliber developed a new recruitment campaign strategy.
Woodwork created a series of animated blockbuster movie trailers that show the expert level challenges of an airline’s IT department.
creative process
We handled the entire process of creating the KLM trailers in-house, from the initial storyboarding and character creation, to the final touches in post-production. We wanted to captivate the viewer's attention by tapping into our collective movie memory
Behind the scenes
It was a truly enjoyable experience for us, as we were able to put our hearts into every aspect of the project. Ultimately, this opportunity allowed us to produce work that inspires us and motivates us to continue creating great content.
Behind the scenes
It was a truly enjoyable experience for us, as we were able to put our hearts into every aspect of the project. Ultimately, this opportunity allowed us to produce work that inspires us and motivates us to continue creating great content.
Behind the scenes
It was a truly enjoyable experience for us, as we were able to put our hearts into every aspect of the project. Ultimately, this opportunity allowed us to produce work that inspires us and motivates us to continue creating great content.
