Stanley
Hydrate Your Way
EXPERTISE
Motion Branding
CLIENT
Stanley
YEAR
2024
project info
The brief
The client wanted us to create; motion graphic toolkits, image backdrops and video content that elevates the Hydrate Your Way campaign. The visuals should fit both sport and lifestyle content while remaining adaptable for secondary use in paid social and video.
Our approach
We decided to combine fluid transitions with bold typography and a focused colour palette. The motion elements were crafted to sit naturally within the street inspired environments and three dimensional backdrops, creating a cohesive visual language that highlights Stanley products with clarity and energy. For the toolkit we designed a layout around kinetic typography and dynamic frames to frame photography and footage.
project info
The brief
The client wanted us to create; motion graphic toolkits, image backdrops and video content that elevates the Hydrate Your Way campaign. The visuals should fit both sport and lifestyle content while remaining adaptable for secondary use in paid social and video.
Our approach
We decided to combine fluid transitions with bold typography and a focused colour palette. The motion elements were crafted to sit naturally within the street inspired environments and three dimensional backdrops, creating a cohesive visual language that highlights Stanley products with clarity and energy. For the toolkit we designed a layout around kinetic typography and dynamic frames to frame photography and footage.
project info
The brief
The client wanted us to create; motion graphic toolkits, image backdrops and video content that elevates the Hydrate Your Way campaign. The visuals should fit both sport and lifestyle content while remaining adaptable for secondary use in paid social and video.
Our approach
We decided to combine fluid transitions with bold typography and a focused colour palette. The motion elements were crafted to sit naturally within the street inspired environments and three dimensional backdrops, creating a cohesive visual language that highlights Stanley products with clarity and energy. For the toolkit we designed a layout around kinetic typography and dynamic frames to frame photography and footage.
Retail
For Stanley's retail at the Stockmann department store in Helsinki, we created animated backdrops unique to each product colorway. Combining the strength of AI and VFX, the videos made the lineup of products stand out next to their super-sized counterparts in the store.
Retail
For Stanley's retail at the Stockmann department store in Helsinki, we created animated backdrops unique to each product colorway. Combining the strength of AI and VFX, the videos made the lineup of products stand out next to their super-sized counterparts in the store.
Retail
For Stanley's retail at the Stockmann department store in Helsinki, we created animated backdrops unique to each product colorway. Combining the strength of AI and VFX, the videos made the lineup of products stand out next to their super-sized counterparts in the store.
