Polaroid
Rebranding an icon
EXPERTISE
Motion Branding
CLIENT
Polaroid
YEAR
2020
project info
Our approach
Our approach to the rebranding was rooted in celebrating Polaroid's incredible heritage and exquisite design while infusing it with a contemporary touch. We aimed to create an identity that honored the brand's legacy but resonated with a new audience.
This involved revisiting the brand's colors, embracing a geometric approach to compositions, and maintaining an overall aesthetic simplicity, all with a deep appreciation for the art of typography.
Passion for animation
Our passion for animation and motion design enabled us to breathe new life into the Polaroid brand. We are proud to have created a visually captivating and timeless identity that connects with both loyal fans and a fresh audience.
project info
Our approach
Our approach to the rebranding was rooted in celebrating Polaroid's incredible heritage and exquisite design while infusing it with a contemporary touch. We aimed to create an identity that honored the brand's legacy but resonated with a new audience.
This involved revisiting the brand's colors, embracing a geometric approach to compositions, and maintaining an overall aesthetic simplicity, all with a deep appreciation for the art of typography.
Passion for animation
Our passion for animation and motion design enabled us to breathe new life into the Polaroid brand. We are proud to have created a visually captivating and timeless identity that connects with both loyal fans and a fresh audience.
project info
Our approach
Our approach to the rebranding was rooted in celebrating Polaroid's incredible heritage and exquisite design while infusing it with a contemporary touch. We aimed to create an identity that honored the brand's legacy but resonated with a new audience.
This involved revisiting the brand's colors, embracing a geometric approach to compositions, and maintaining an overall aesthetic simplicity, all with a deep appreciation for the art of typography.
Passion for animation
Our passion for animation and motion design enabled us to breathe new life into the Polaroid brand. We are proud to have created a visually captivating and timeless identity that connects with both loyal fans and a fresh audience.
