Vans The Knu Stack
Turning heads In NYC for Vans
EXPERTISE
Immersive
CLIENT
Vans
Final Frontier
YEAR
2023
project info
The brief
When Final Frontier approached us to collaborate on a bold new campaign for Vans, we knew it was the perfect opportunity to push creative boundaries. Bringing Little Simz to life in 3D, larger than life on a massive NYC billboard, was an exhilarating challenge.
Our Approach
With Vans’ rebellious spirit and our passion for immersive design, we blended CGI, photorealism. Our aim was to bring a fresh edge to the campaign, capturing Vans’ larger-than-life energy. By modeling Little Simz in 3D, we had full control over her dynamic movements, ensuring each detail popped from the ideal angle.
Using photogrammetry, we textured her features for a bold yet realistic look, blending street culture with CGI realism. The result was an immersive fusion of art, tech, and street style. This wasn’t just about showcasing a sneaker – it was about making a statement in the heart of the city.
The result
The 8-second animation has expected to be seen live by an estimated 4.5 million people.
project info
The brief
When Final Frontier approached us to collaborate on a bold new campaign for Vans, we knew it was the perfect opportunity to push creative boundaries. Bringing Little Simz to life in 3D, larger than life on a massive NYC billboard, was an exhilarating challenge.
Our Approach
With Vans’ rebellious spirit and our passion for immersive design, we blended CGI, photorealism. Our aim was to bring a fresh edge to the campaign, capturing Vans’ larger-than-life energy. By modeling Little Simz in 3D, we had full control over her dynamic movements, ensuring each detail popped from the ideal angle.
Using photogrammetry, we textured her features for a bold yet realistic look, blending street culture with CGI realism. The result was an immersive fusion of art, tech, and street style. This wasn’t just about showcasing a sneaker – it was about making a statement in the heart of the city.
The result
The 8-second animation has expected to be seen live by an estimated 4.5 million people.
project info
The brief
When Final Frontier approached us to collaborate on a bold new campaign for Vans, we knew it was the perfect opportunity to push creative boundaries. Bringing Little Simz to life in 3D, larger than life on a massive NYC billboard, was an exhilarating challenge.
Our Approach
With Vans’ rebellious spirit and our passion for immersive design, we blended CGI, photorealism. Our aim was to bring a fresh edge to the campaign, capturing Vans’ larger-than-life energy. By modeling Little Simz in 3D, we had full control over her dynamic movements, ensuring each detail popped from the ideal angle.
Using photogrammetry, we textured her features for a bold yet realistic look, blending street culture with CGI realism. The result was an immersive fusion of art, tech, and street style. This wasn’t just about showcasing a sneaker – it was about making a statement in the heart of the city.
The result
The 8-second animation has expected to be seen live by an estimated 4.5 million people.
a 3D billboard in New York City. This year’s campaign connects the dots between what our brand values, and the iconic products we make
a 3D billboard in New York City. This year’s campaign connects the dots between what our brand values, and the iconic products we make
a 3D billboard in New York City. This year’s campaign connects the dots between what our brand values, and the iconic products we make
