Pause Fest Ident
Colony Collapse Disorder
EXPERTISE
Film
CLIENT
Pause Fest
YEAR
2014
project info
The brief
We felt honored and excited when we received an invitation from Pause Fest, a creative digital festival, and organized 10,000 miles away in Melbourne, Australia. Our task: designing a short ident that would express the overall theme of “connectedness”.
Our approach
Rather than focusing on human connectedness and how we relate to one and another, we chose to focus on how our connectedness affects other creatures. Specifically, we zoomed in on the ever-important honeybee. Our short animation highlights a phenomenon called Colony Collapse Disorder, worker bees become disoriented and cannot find their way back. Resulting in the collapse of entire bee colonies. One of its possible causes is that radiation, flowing from our mobile phones, disrupts the bees their abilities to maintain their bearings and return to the hive.
This process made us pause and think – this concept would be a total fit for Pause Fest. As we become more and more connected with each other, we can ask ourselves: are we losing our ability to connect with our environment and other creatures? Looking at the case of the honeybee, we depend on them for flowers, herbs and crops. Important question than could be: how would their loss of connectivity affect the human race?
project info
The brief
We felt honored and excited when we received an invitation from Pause Fest, a creative digital festival, and organized 10,000 miles away in Melbourne, Australia. Our task: designing a short ident that would express the overall theme of “connectedness”.
Our approach
Rather than focusing on human connectedness and how we relate to one and another, we chose to focus on how our connectedness affects other creatures. Specifically, we zoomed in on the ever-important honeybee. Our short animation highlights a phenomenon called Colony Collapse Disorder, worker bees become disoriented and cannot find their way back. Resulting in the collapse of entire bee colonies. One of its possible causes is that radiation, flowing from our mobile phones, disrupts the bees their abilities to maintain their bearings and return to the hive.
This process made us pause and think – this concept would be a total fit for Pause Fest. As we become more and more connected with each other, we can ask ourselves: are we losing our ability to connect with our environment and other creatures? Looking at the case of the honeybee, we depend on them for flowers, herbs and crops. Important question than could be: how would their loss of connectivity affect the human race?
project info
The brief
We felt honored and excited when we received an invitation from Pause Fest, a creative digital festival, and organized 10,000 miles away in Melbourne, Australia. Our task: designing a short ident that would express the overall theme of “connectedness”.
Our approach
Rather than focusing on human connectedness and how we relate to one and another, we chose to focus on how our connectedness affects other creatures. Specifically, we zoomed in on the ever-important honeybee. Our short animation highlights a phenomenon called Colony Collapse Disorder, worker bees become disoriented and cannot find their way back. Resulting in the collapse of entire bee colonies. One of its possible causes is that radiation, flowing from our mobile phones, disrupts the bees their abilities to maintain their bearings and return to the hive.
This process made us pause and think – this concept would be a total fit for Pause Fest. As we become more and more connected with each other, we can ask ourselves: are we losing our ability to connect with our environment and other creatures? Looking at the case of the honeybee, we depend on them for flowers, herbs and crops. Important question than could be: how would their loss of connectivity affect the human race?
