IKEA Drömland
The immersive festival powernap
EXPERTISE
Immersive
CLIENT
IKEA
Home Agency
YEAR
2024
project info
The brief
Creative agency Home developed the concept for Drömland a restorative IKEA experience at Lowlands, designed to bring calm, care, and connection to the heart of the festival. They approached us to help bring that vision to life through immersive storytelling and high-end production, turning their idea into an unforgettable sensory retreat.
Our Role
Woodwork designed and produced the full immersive experience content: a flowing skyscape filled with blue horizons, glowing auroras, and moonlit night skies. Surrounded by 360° pastel sky projections and calming soundscapes, visitors could enjoy a 10-minute power nap, or daydream, and return to the party fully recharged.
The result
Drömland became the talk of the festival and far beyond. It won Best Brand Activation at the European Festival Awards and a Bronze Esprix. More than 10,000 people experienced the dome on-site. The activation generated 67 million impressions, and received 72 media features, including widespread buzz on TikTok and Instagram.
project info
The brief
Creative agency Home developed the concept for Drömland a restorative IKEA experience at Lowlands, designed to bring calm, care, and connection to the heart of the festival. They approached us to help bring that vision to life through immersive storytelling and high-end production, turning their idea into an unforgettable sensory retreat.
Our Role
Woodwork designed and produced the full immersive experience content: a flowing skyscape filled with blue horizons, glowing auroras, and moonlit night skies. Surrounded by 360° pastel sky projections and calming soundscapes, visitors could enjoy a 10-minute power nap, or daydream, and return to the party fully recharged.
The result
Drömland became the talk of the festival and far beyond. It won Best Brand Activation at the European Festival Awards and a Bronze Esprix. More than 10,000 people experienced the dome on-site. The activation generated 67 million impressions, and received 72 media features, including widespread buzz on TikTok and Instagram.
project info
The brief
Creative agency Home developed the concept for Drömland a restorative IKEA experience at Lowlands, designed to bring calm, care, and connection to the heart of the festival. They approached us to help bring that vision to life through immersive storytelling and high-end production, turning their idea into an unforgettable sensory retreat.
Our Role
Woodwork designed and produced the full immersive experience content: a flowing skyscape filled with blue horizons, glowing auroras, and moonlit night skies. Surrounded by 360° pastel sky projections and calming soundscapes, visitors could enjoy a 10-minute power nap, or daydream, and return to the party fully recharged.
The result
Drömland became the talk of the festival and far beyond. It won Best Brand Activation at the European Festival Awards and a Bronze Esprix. More than 10,000 people experienced the dome on-site. The activation generated 67 million impressions, and received 72 media features, including widespread buzz on TikTok and Instagram.
