EVBox
A new electrifying look and feel
EXPERTISE
Motion Branding
CLIENT
EVBox
YEAR
2023
project info
The brief
As the electric car industry rapidly evolves, companies must adapt to stay ahead. For EVBox to lead this movement, they underwent a branding evolution, introducing a new logo and color palette that reflects their next generation of all-in-one products and services.
EVBox approached Woodwork to bring this new identity to life through motion design, tasking us with creating design and animation that captures the essence of their rebrand.
Our approach
We teased the new branding with a visual language inspired by the lines, curves, and colors of the EVBox logo. The flagship products shaped the logo design, which then inspired our motion language, using the "V" angles to convey forward momentum. By blending these visuals with 3D renders of their products, we built a cohesive and dynamic brand story.
In development, we created methods to tease, reveal, and present the brand, ensuring it was both memorable and impactful for internal and external audiences.
The result
We collaborated closely with EVBox to ensure the design and animation reflected the essence of their new identity. By teasing, revealing, and presenting the brand, we ensured it was both memorable and impactful for internal and external audiences.
project info
The brief
As the electric car industry rapidly evolves, companies must adapt to stay ahead. For EVBox to lead this movement, they underwent a branding evolution, introducing a new logo and color palette that reflects their next generation of all-in-one products and services.
EVBox approached Woodwork to bring this new identity to life through motion design, tasking us with creating design and animation that captures the essence of their rebrand.
Our approach
We teased the new branding with a visual language inspired by the lines, curves, and colors of the EVBox logo. The flagship products shaped the logo design, which then inspired our motion language, using the "V" angles to convey forward momentum. By blending these visuals with 3D renders of their products, we built a cohesive and dynamic brand story.
In development, we created methods to tease, reveal, and present the brand, ensuring it was both memorable and impactful for internal and external audiences.
The result
We collaborated closely with EVBox to ensure the design and animation reflected the essence of their new identity. By teasing, revealing, and presenting the brand, we ensured it was both memorable and impactful for internal and external audiences.
project info
The brief
As the electric car industry rapidly evolves, companies must adapt to stay ahead. For EVBox to lead this movement, they underwent a branding evolution, introducing a new logo and color palette that reflects their next generation of all-in-one products and services.
EVBox approached Woodwork to bring this new identity to life through motion design, tasking us with creating design and animation that captures the essence of their rebrand.
Our approach
We teased the new branding with a visual language inspired by the lines, curves, and colors of the EVBox logo. The flagship products shaped the logo design, which then inspired our motion language, using the "V" angles to convey forward momentum. By blending these visuals with 3D renders of their products, we built a cohesive and dynamic brand story.
In development, we created methods to tease, reveal, and present the brand, ensuring it was both memorable and impactful for internal and external audiences.
The result
We collaborated closely with EVBox to ensure the design and animation reflected the essence of their new identity. By teasing, revealing, and presenting the brand, we ensured it was both memorable and impactful for internal and external audiences.
Be bold, think sophisticated and keep it simple
By delving deep into the brand, we translated their core traits into distinct motion design elements. The brand colors, inspired by their hardware, highlight green as a nod to EVBox’s mission of ‘powering our sustainable future,’ connecting the palette harmoniously with their products through animation.
Be bold, think sophisticated and keep it simple
By delving deep into the brand, we translated their core traits into distinct motion design elements. The brand colors, inspired by their hardware, highlight green as a nod to EVBox’s mission of ‘powering our sustainable future,’ connecting the palette harmoniously with their products through animation.
Be bold, think sophisticated and keep it simple
By delving deep into the brand, we translated their core traits into distinct motion design elements. The brand colors, inspired by their hardware, highlight green as a nod to EVBox’s mission of ‘powering our sustainable future,’ connecting the palette harmoniously with their products through animation.
