Bugaboo
Three colourways, one premium world
EXPERTISE
Film
CLIENT
Bugaboo
YEAR
2023-2024
project info
The brief
Since 2023 we have made the launch films for Bugaboo’s premium colourways: Taupe, Dark Cherry and the Noir Limited Edition. Three launches, three moods, one visual language that is slow, tactile and fashion-first.
Our approach
Every colourway got its own world. Taupe is a moment where time stops. Dark Cherry is a rhythmic product collage. Noir is “Dream Beyond”, a night-time journey for fashion-savvy parents-to-be.
Each launch shipped as a hero film with cut-downs and social versions for every platform.
project info
The brief
Since 2023 we have made the launch films for Bugaboo’s premium colourways: Taupe, Dark Cherry and the Noir Limited Edition. Three launches, three moods, one visual language that is slow, tactile and fashion-first.
Our approach
Every colourway got its own world. Taupe is a moment where time stops. Dark Cherry is a rhythmic product collage. Noir is “Dream Beyond”, a night-time journey for fashion-savvy parents-to-be.
Each launch shipped as a hero film with cut-downs and social versions for every platform.
project info
The brief
Since 2023 we have made the launch films for Bugaboo’s premium colourways: Taupe, Dark Cherry and the Noir Limited Edition. Three launches, three moods, one visual language that is slow, tactile and fashion-first.
Our approach
Every colourway got its own world. Taupe is a moment where time stops. Dark Cherry is a rhythmic product collage. Noir is “Dream Beyond”, a night-time journey for fashion-savvy parents-to-be.
Each launch shipped as a hero film with cut-downs and social versions for every platform.
Noir — Dream Beyond
For the Noir Limited Edition we created “Dream Beyond”: a visual journey that captures the awe and anticipation of becoming a parent, as exclusive and refined as the stroller itself.
Noir — Dream Beyond
For the Noir Limited Edition we created “Dream Beyond”: a visual journey that captures the awe and anticipation of becoming a parent, as exclusive and refined as the stroller itself.
Noir — Dream Beyond
For the Noir Limited Edition we created “Dream Beyond”: a visual journey that captures the awe and anticipation of becoming a parent, as exclusive and refined as the stroller itself.
Dark Cherry
A bold, expressive tint for design lovers and fashion-forward parents. We built a rhythmic collage of imagery, an elegant flow through a series of rich, dark cherry moods.
Dark Cherry
A bold, expressive tint for design lovers and fashion-forward parents. We built a rhythmic collage of imagery, an elegant flow through a series of rich, dark cherry moods.
Dark Cherry
A bold, expressive tint for design lovers and fashion-forward parents. We built a rhythmic collage of imagery, an elegant flow through a series of rich, dark cherry moods.
Taupe
A timeless classic that is here to stay. In a world that is always in a hurry, Bugaboo invites you into a serene moment where time slows down. We validated the mood with sketches and animatics, shot it on set and finished it with extended backgrounds and a premium grade.
Taupe
A timeless classic that is here to stay. In a world that is always in a hurry, Bugaboo invites you into a serene moment where time slows down. We validated the mood with sketches and animatics, shot it on set and finished it with extended backgrounds and a premium grade.
Taupe
A timeless classic that is here to stay. In a world that is always in a hurry, Bugaboo invites you into a serene moment where time slows down. We validated the mood with sketches and animatics, shot it on set and finished it with extended backgrounds and a premium grade.
