Alibaba
Investors day openings film
EXPERTISE
Immersive
Film
CLIENT
Alibaba
MerchantCantos
YEAR
2018
project info
The brief
The Alibaba Group is China's biggest online commerce company. Their mission: to make it easy to do business anywhere. Their aim: to build the future infrastructure of commerce. For the 2018 Alibaba Investor Day Conference, we partnered with MerchantCantos Hong Kong to create the opening film, highlighting Alibaba’s core values.
The film
We handled the entire process of creating the KLM trailers in-house, from the initial storyboarding and character creation, to the final touches in post-production. Designed to engage the audience beyond conventional stats, it premiered at the conference hosted by Jack Ma and Daniel Zhang in Hangzhou, on a custom curved ultra-wide screen.
project info
The brief
The Alibaba Group is China's biggest online commerce company. Their mission: to make it easy to do business anywhere. Their aim: to build the future infrastructure of commerce. For the 2018 Alibaba Investor Day Conference, we partnered with MerchantCantos Hong Kong to create the opening film, highlighting Alibaba’s core values.
The film
We handled the entire process of creating the KLM trailers in-house, from the initial storyboarding and character creation, to the final touches in post-production. Designed to engage the audience beyond conventional stats, it premiered at the conference hosted by Jack Ma and Daniel Zhang in Hangzhou, on a custom curved ultra-wide screen.
project info
The brief
The Alibaba Group is China's biggest online commerce company. Their mission: to make it easy to do business anywhere. Their aim: to build the future infrastructure of commerce. For the 2018 Alibaba Investor Day Conference, we partnered with MerchantCantos Hong Kong to create the opening film, highlighting Alibaba’s core values.
The film
We handled the entire process of creating the KLM trailers in-house, from the initial storyboarding and character creation, to the final touches in post-production. Designed to engage the audience beyond conventional stats, it premiered at the conference hosted by Jack Ma and Daniel Zhang in Hangzhou, on a custom curved ultra-wide screen.
Behind the scenes
Behind the scenes
Behind the scenes
