The film was aired during the NBA All-Star 2023 at the Dunk Contest. Used for the first time by Kenyon Martin Jr., Houston Rockets.
We were excited to take on the challenge of capturing the creation of the Wilson Airless Prototype.
With our passion for eye-catching visuals and creative storytelling, we showed the unique process of how this ball was made. Wilson trusted us completely, giving us the freedom to bring out the true spirit and innovation behind this groundbreaking basketball.
The film needed to build suspense and tell an emotional story while also explaining the innovative technology behind the basketball. The challenge was blending the functional with the aspirational storytelling. Balancing the different scales was a journey—merging super close-ups of dust and particles with wider shots of the basketball and its raw printing materials.
Behind the scenes
Publications:
Credits