Aiming for instant recognition, we streamlined existing elements to build a bold, uncluttered brand vehicle.
We introduced a border in a striking coral red, reinforcing the brand's core proposition, "dichtbij" (meaning "closer"), and bringing content to the forefront. This approach amplified the brand’s message and gave its communication a more impactful presence.
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Creating a strong visual
storytelling system
RTL commissioned us to create B2C animations for Videoland, but the previous identity needed more fun and clarity. We developed a three-layer illustrated system: an iconic content layer, a UI layer for navigation, and a POV layer to immerse viewers. The result is a fresh, engaging visual direction that elevates brand communication.
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