Updating the brand identity
Striving for instant recognition, we developed a strong and uncluttered brand vehicle by simplifying previous elements. Our creation featured a border that elevated the brand's proposition of 'dichtbij,' meaning 'closer,' by pushing forward the content with a striking coral red color. This not only gave the content a more profound position in communication but also amplified the brand's message.
Caption 1
Creating a strong visual
storytelling system
RTL commissioned us to create B2C animations for Videoland, but their previous identity lacked the fun and informative elements needed to elevate the brand. So, we developed an illustrated system with three layers that included an iconic content layer, a UI layer showcasing navigation, and a POV layer that immerses the viewer in the content. The result? A fresh and engaging visual direction that broadens the brand's way of communication.
Caption 1Credits