The
Trigger
_We put together an inspiring sizzle reel to kick things off, show the potential of the concept, and set the tone. It was all about getting the team excited and on the same page for this refresh journey
Veronica's Signature_Veronica's motion language takes its cue from the classic movement of a film strip, bringing that timeless cinematic rhythm into a smooth, flexible system for transitions, animations, and visuals. Every element moves upward with a subtle overshoot, echoing the mechanics of a film reel and adding an authentic, cinematic touch.
To ensure consistency and creativity, we've created an extensive brandbook covering all the key aspects—not just for using the designed elements, but also for creating fresh, original content that stays true to the brand's identity.
We translated the essence of Veronica’s on-air identity into print and out-of-home assets, emphasizing strong and clear messages with bold typography and impactfull visuals.
Credits