The 8-second animation has expected to be seen live by an estimated 4.5 million people.
Seeing Vans towering over the streets of New York City was a standout moment for us.
Our aim was to bring a fresh edge to the campaign, capturing Vans’ larger-than-life energy. By modeling Little Simz in 3D, we had full control over her dynamic movements, ensuring each detail popped from the ideal angle. Using photogrammetry, we textured her features for a bold yet realistic look, blending street culture with CGI realism. The result was an immersive fusion of art, tech, and street style.
Photo: Thomas FalconeAs shown in the process reel below, our initial pitch leaned towards a mixed media style, resembling a collage. However, as the project evolved, key changes in the brief steered us towards a more realistic look and feel, while still maintaining the bold, dynamic perspectives that were embraced from the start.
We 3D-modeled Little Simz's body and head, giving us complete control over the animation. All of this was meticulously crafted based on the provided photography.
PROCESS & DEVELOPMENT
CREDITS