Our passion for animation and motion design enabled us to breathe new life into the Polaroid brand. We are proud to have created a visually captivating and timeless identity that connects with both loyal fans and a fresh audience.
Our approach to the rebranding was rooted in celebrating Polaroid's incredible heritage and exquisite design while infusing it with a contemporary touch. We aimed to create an identity that honored the brand's legacy but resonated with a new audience. This involved revisiting the brand's colors, embracing a geometric approach to compositions, and maintaining an overall aesthetic simplicity, all with a deep appreciation for the art of typography.
the retro polaroid camera from the 80's
Credits