A festival full of athletes, artists, product drops, experiences and rewards
Woodwork was invited to create the adidas Members Week campaign visuals.
Members Week is an online festival full of athletes, artists, product drops, experiences, and rewards — for adidas' membership program Creators Club.
The creative brief was both open and specific at the same time. The ask was to create a living and moving identity, inspired by the changing states of matter: solid to liquid to gas in an outer-worldly manner.
Creative
We sought to make an island for our matter to live in, rather than isolated scenes. Exploring different techniques and aesthetics for our world and objects to change into.
Working hard on the look and feel of the rocks, water, and gas, while at the same time running a ton of simulations. The end result is an estranging yet familiar and intriguing world that takes you on a journey of change. And at the same time feels exciting and fresh.
As an addition we created some unique footage to accompany the campaign. Featuring Messi, Beyonce and Black Pink.
Process
R&D was essential for this project. There were simulations for every scene. To make it work, we used a variety of plugins, software, and particle systems, as well as smoke simulations. Along with the simulations, we experimented with many different looks. attempting to strike a nice balance between the strange but not alien.
Credits