In order to translate the magnificent journey of the whole 4 day experience of the Yas Island & Abu Dhabi Grand Prix, we developed a creative angle that leads the viewer to a portal into the unreal world.
To stand out from previous years, we opted for a more serene, dream-like landscape approach rather than the expected masculine style. The goal was to capture the 4-day experience of Yas Island and the Grand Prix with a creative angle that leads viewers into an unreal world full of adrenaline and speed.
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