Throughout the project, we worked closely with EVBox to ensure that the design and animation accurately reflected the origins and decisions behind their new identity.
By asking questions and digging deep, our team was able to understand the brand on a deeper level, allowing them to translate the brand characteristics into design and animation.
The brand video is structured around their brand characteristics; Be bold, Think sophisticated, and Keep it simple.
These are translated into motion design to give each characteristic their own personality, pacing and feel.
The new brand colors are inspired by the brand’s hardware. Putting the emphasis on green, being a nod to their company purpose of ‘powering our sustainable future’. We visualized the connection and harmony between the brand’s new color palette to their existing line of hardware in animation.