'A new electrifying look and feel'
We teased the new branding with a visual language inspired by the lines, curves, and colors of the EVBox logo. The flagship products shaped the logo design, which then inspired our motion language, using the "V" angles to convey forward momentum.
By blending these visuals with 3D renders of their products, we built a cohesive and dynamic brand story.
We collaborated closely with EVBox to ensure the design and animation reflected the essence of their new identity.
By delving deep into the brand, we translated their core traits—Be Bold, Think Sophisticated, and Keep it Simple —into distinct motion design elements.
The brand colors, inspired by their hardware, highlight green as a nod to EVBox’s mission of ‘powering our sustainable future,’ connecting the palette harmoniously with their products through animation.
In development, Woodwork used animation, sound, and video to craft an engaging experience that brought the new identity to life. We created methods to tease, reveal, and present the brand, ensuring it was both memorable and impactful for internal and external audiences.
CREDITS