Making Moments That Matter
Ethara is the result of merging two pioneering industry leaders. They approached Woodwork to bring their new identity to life, with a fully integrated branding and design architecture.
A merger between Flash Entertainment and Abu Dhabi Motorsports Management (ADMM) who founded the Emirate's entertainment industry 15 years ago. They have consistently remained at its forefront, delivering some of the region's most iconic and memorable events and experiences, welcoming more than 16 million customers.
Imagine the contagious excitement of the crowd, the pulsating soundwaves, and the goosebumps on your arms. We've translated this electric energy into a visual fabric that's always in motion, vibrant, and alive. Ethara's identity is a moving spectacle, transitioning seamlessly from gradient waves to tangible structures, mirroring the dynamic essence of thrill.
Visual Motion Toolkit
After crafting the visual identity for Ethara, the brand required a robust branding system to complement its diverse portfolio of events. We devised a system capable of accommodating a broad range of themes, including basketball, tennis, business, MMA, music, and more.
We introduced a hierarchical color system within Ethara's new brand colors, implemented across a grid system. Within this structured framework, we established a library of themed graphics, textures, and images. This approach ensures that each distinct pillar possesses its own unique look and feel within the overarching Ethara branding.
Credits