After crafting the visual identity for Ethara, the brand required a robust branding system to complement its diverse portfolio of events. We devised a system capable of accommodating a broad range of themes, including basketball, tennis, business, MMA, music, and more.
We introduced a hierarchical color system within Ethara's new brand colors, implemented across a grid system. Within this structured framework, we established a library of themed graphics, textures, and images. This approach ensures that each distinct pillar possesses its own unique look and feel within the overarching Ethara branding.