Ridiculously cool technology
Duluth Trading Company
EXPERTISE
Film
CLIENT
Duluth Trading Company
YEAR
2024
project info
project info
project info
Armachillo
The first film centres on the Armachillo® fabric, designed to feel cool to the touch and dry quickly. We had plenty of fun translating these features into imaginative visual moments. As our character works under the scorching sun on his farm, the Made in the Jade™ technology keeps him cool, brought to life as a tiny army of soldiers shielding him from the heat of a fiery dragon.
Armachillo
The first film centres on the Armachillo® fabric, designed to feel cool to the touch and dry quickly. We had plenty of fun translating these features into imaginative visual moments. As our character works under the scorching sun on his farm, the Made in the Jade™ technology keeps him cool, brought to life as a tiny army of soldiers shielding him from the heat of a fiery dragon.
Armachillo
The first film centres on the Armachillo® fabric, designed to feel cool to the touch and dry quickly. We had plenty of fun translating these features into imaginative visual moments. As our character works under the scorching sun on his farm, the Made in the Jade™ technology keeps him cool, brought to life as a tiny army of soldiers shielding him from the heat of a fiery dragon.
Dry on the fly
This film highlights the moisture wicking and UPF qualities of Dry on the Fly® fabric. Even when our character is thoroughly soaked by her sheepdog, she stays comfortable and unbothered thanks to the fast drying fabric. Her UPF protection appears as a playful visual metaphor: a shield made of thousands of penguins in shades.
Dry on the fly
This film highlights the moisture wicking and UPF qualities of Dry on the Fly® fabric. Even when our character is thoroughly soaked by her sheepdog, she stays comfortable and unbothered thanks to the fast drying fabric. Her UPF protection appears as a playful visual metaphor: a shield made of thousands of penguins in shades.
Dry on the fly
This film highlights the moisture wicking and UPF qualities of Dry on the Fly® fabric. Even when our character is thoroughly soaked by her sheepdog, she stays comfortable and unbothered thanks to the fast drying fabric. Her UPF protection appears as a playful visual metaphor: a shield made of thousands of penguins in shades.
Breezeshooter
The third film introduces the air-go-nomic, breathable Breezeshooter™ fabric. This shirt keeps our character feeling so fresh it feels like he is wearing thousands of tiny AC units, cool as a cucumber. And if you listen closely, you can hear we got so excited about this one, that we even created a theme-song for it!
Breezeshooter
The third film introduces the air-go-nomic, breathable Breezeshooter™ fabric. This shirt keeps our character feeling so fresh it feels like he is wearing thousands of tiny AC units, cool as a cucumber. And if you listen closely, you can hear we got so excited about this one, that we even created a theme-song for it!
Breezeshooter
The third film introduces the air-go-nomic, breathable Breezeshooter™ fabric. This shirt keeps our character feeling so fresh it feels like he is wearing thousands of tiny AC units, cool as a cucumber. And if you listen closely, you can hear we got so excited about this one, that we even created a theme-song for it!
