For the release of their new timeless classic Taupe colour-way collection, Bugaboo approached Woodwork to set the mood in the campaign film for the launch.
We embarked on a mission to create a fashionable and classy film.
In a world that’s always in a hurry, Bugaboo invites you to experience a serene and sophisticated moment—a moment that defies the rush and tumult of everyday life.
It’s a moment where time slows down, the world around you stops, and the beauty of nature and Bugaboo strollers come together to create something timeless.
This moment isn’t just fleeting; it’s here to stay.
We made four different videos for this project, each with its own purpose. They range from exciting teasers for our campaign to detailed presentations that show off the product’s unique selling points in a dedicated product video.
To ensure flexibility, we also created cut-downs and customized versions of the videos. These were carefully adjusted to suit different marketing goals and platforms on social media. These assets are all set and ready to work well on various social media outlets, making sure they have the most impact and engagement possible.
Pre-production
During the pre-production phase, we started by carefully validating our concept to make sure we could capture the right vibe even before going to the real set.
Our team used all the tools we had to make our vision a reality. We started by drawing detailed sketches of our movie sets and considering lots of different ideas. From there, we made detailed animatics. These animatics were super helpful because they helped our team and our client see exactly what the videos we were going to make would look like.
SetThe movies are set in a carefully designed space that blends the beauty of nature with organized tranquility. To make this happen, we want to build a real and immersive set where the entire collection takes center stage. This set will be a mix of natural elements like rocks and sand, blended together with manmade elements.
ShootThanks to the expert crew, meticulous planning, and thorough prep work, we achieved a seamless one-day shoot. Working with moving lights we created interesting and dynamic shadows in the shots, to emphasize the concept of slowing down time.
Post-production
Despite careful preparations, we still refined some elements of the video during the post-production stage.
This meant doing a lot of work, like enhancing, replacing and extending the backgrounds and making the fabrics look smoother.
The final stage was a premium-grade color grading process, resulting in a beautiful homage to the timeless beauty of taupe.
Credits