For the 2018 Alibaba Investor Day Conference, we partnered with MerchantCantos Hong Kong to create the opening film, highlighting Alibaba’s core values. The film emphasizes empowering small businesses with technology and innovation to compete globally. Designed to engage the audience beyond conventional stats, it premiered at the conference hosted by Jack Ma and Daniel Zhang in Hangzhou, on a custom curved ultra-wide screen.
Behind the scene
CREDITS