This visual direction serves as the foundation for all the other brand expressions, starting with one of three still visuals, a moving key visual, a full CG animated key visual animation, and much more.
View case—
The Formula 1 Etihad Airways Abu Dhabi Grand Prix is know for its unique setting, starting in daylight and ending in the night. This duality served as key inspiration for the campaign.
BRAND FILM
Woodwork headed out to Abu Dhabi to direct and shoot the brand film for the event. To showcase the Formula 1 Etihad Airways Abu Dhabi Grand Prix is more than just racing.
DESIGN & MOTION TOOLKIT
By developing a Design & Motion toolkit we enabled Ethara to create a variety of assets for all their communication channels.