Branding the world's biggest motorsport event



Formula 1 — Abu Dhabi GP
EXPERTISE
Visual Identity
Motion Branding
CLIENT
Ethara
YEAR
2023-2025






















project info
project info
project info
Since 2022, we’ve shaped the visual identity of ABU-DHABI GP experience, building a design legacy year after year.
Since 2022, we’ve shaped the visual identity of ABU-DHABI GP experience, building a design legacy year after year.
Since 2022, we’ve shaped the visual identity of ABU-DHABI GP experience, building a design legacy year after year.





















Best sports marketing
Ethara and the Abu Dhabi Grand Prix received three gold awards for Best Sports Marketing, showcasing their outstanding promotional strategies.
Best sports marketing
Ethara and the Abu Dhabi Grand Prix received three gold awards for Best Sports Marketing, showcasing their outstanding promotional strategies.
Best sports marketing
Ethara and the Abu Dhabi Grand Prix received three gold awards for Best Sports Marketing, showcasing their outstanding promotional strategies.




































Record attendance
More than 170,000 fans attended the race weekend, marking it as one of the most attended events in the region.
Record attendance
More than 170,000 fans attended the race weekend, marking it as one of the most attended events in the region.
Record attendance
More than 170,000 fans attended the race weekend, marking it as one of the most attended events in the region.



















