Branding the world's biggest motorsport event

Formula 1 — Abu Dhabi GP

EXPERTISE

Visual Identity

Motion Branding

CLIENT

Ethara

YEAR

2023-2025

project info

project info

project info

Since 2022, we’ve shaped the visual identity of ABU-DHABI GP experience, building a design legacy year after year.

Since 2022, we’ve shaped the visual identity of ABU-DHABI GP experience, building a design legacy year after year.

Since 2022, we’ve shaped the visual identity of ABU-DHABI GP experience, building a design legacy year after year.

Best sports marketing

Ethara and the Abu Dhabi Grand Prix received three gold awards for Best Sports Marketing, showcasing their outstanding promotional strategies.

Best sports marketing

Ethara and the Abu Dhabi Grand Prix received three gold awards for Best Sports Marketing, showcasing their outstanding promotional strategies.

Best sports marketing

Ethara and the Abu Dhabi Grand Prix received three gold awards for Best Sports Marketing, showcasing their outstanding promotional strategies.

Record attendance

More than 170,000 fans attended the race weekend, marking it as one of the most attended events in the region.

Record attendance

More than 170,000 fans attended the race weekend, marking it as one of the most attended events in the region.

Record attendance

More than 170,000 fans attended the race weekend, marking it as one of the most attended events in the region.

Credits &
Recognition

Credits &
Recognition

Credits &
Recognition

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