The concept of the new ABN AMRO brand identity is based around the forward energy, the will to progress and set things in motion for people, businesses and society. The Ripple, based on the ABN AMRO brandmark angled to emphasize the forward angle and motion, is the foundation of the new visual identity system.
We were challenged to design and animate the 3D adaptation of The Ripple, making it dynamic and rich in depth while being able to fit seamlessly in the visual design system that was developed in tandem by ACE.
Process &
Development
CREDITS