When Adidas approached us to create the new campaign film for their triple black collection, we went all in!
Inspired by a solar eclipse - Switching sceneries and objects from white to black.
We created custom graphics to spice up the Triple Black Universe. Referring to classic vinyl designs and 90's user interfaces.
Inspired by a solar eclipse - Switching sceneries and objects from white to black.
"To create a truly unique film, we made the decision to build all of the shots in CGI, avoiding the use of stock material, ensuring full creative control and freedom"
Dark mode on
Nowadays most devices and interfaces have the option to switch to dark mode. We took this feature to show objects and sceneries in an all black treatment, switching our world from white to black. Just like the adidas products we wanted to give each scene a rich textural feeling. Using natural textures in contrast to soft and shiny man-made materials.