Every crime story has a silent witness: the invisible traces left behind. We used this more-than-meets-the-eye principle as the starting point for the new RTL CRIME. The luminous logo of RTL CRIME reveals the true story, left behind at the crime scene. The concept has been implemented to the fullest extent on the new channel, from promo design, the cinematic idents, to the bold typography.
We created a bold logo that that fits within the RTL Netherlands Brand Family. The colours resemble the luminescence used in finding evidence, and seem to glow. Besides a 3D approach in the Idents, we took out old analog tech to create a set of short logo bumpers.