We felt honored and excited when we received an invitation from Pause Fest, a creative digital festival, and organized 10,000 miles away in Melbourne, Australia. They asked us to design a short ident that would express the overall theme of “connectedness”.
Our short animation highlights a phenomenon called Colony Collapse Disorder; worker bees become disoriented and can't find their way back, resulting in the collapse of entire bee colonies. One of its possible causes is that radiation flowing from our mobile phone disrupts the bees abilities to maintain their bearings and return to the hive.
As we become more and more connected with each other we can ask ourselves: "are we losing our ability to connect with our environment and other creatures?"