Approach
Woodwork was tasked with bringing this campaign to life. Our team created a seamless journey that takes you through different landscapes and showcases new products. Instead of the more obvious Metaverse aesthetic, we decided to approach it as if the real world was a simulation, with weird glitches and errors occurring. This approach offered a unique perspective and added an element of surprise to the campaign. The interplay between the real and digital worlds was a key aspect of our project, and we utilized a range of techniques to achieve this effect.
The ITM product range includes a unique blue fluffy element that references the Adidas INDIGO Hertz character from the Bored Ape universe.
This element adds a playful and distinctive touch to the collection, making it even more exciting for fans of the NFT and Web3 communities.
Our team at Woodwork made sure to incorporate this element seamlessly into the campaign, enhancing the overall experience for viewers.
Our approach involved combining various methods, starting with 3D scanning of physical environments using Lidar, followed by filming on location and a photoshoot using probe lenses. At the same time, we began experimenting with 3D scans of the products, exploring new ways of distorting objects and manipulating their form.
Our team was particularly interested in the idea of rendering objects that appear as if they are being loaded into the Metaverse, with negative space and unoptimized elements creating a sense of detachment from reality. We played with this concept by ripping objects out of the real world and projecting them back into the Metaverse.
Process &
Development
The final result demonstrates the possibilities that emerge when we experiment with different approaches, resulting in a unique and captivating campaign.
Our project successfully fused a variety of techniques, creating a harmonious blend between the real and digital worlds.
The outcome is a striking display of innovation that showcases the potential of the Metaverse and its intersection with our physical reality.
CREDITS