The form of the logo already conveys a sense of motion. So adding animation proved challenging. Placing the logo in a 3D environment gave us another perspective and more creative freedom.
ACE MOTION IDENTITY
As a motion design agency we where asked to join in the creation and bringing to life of the new ACE identity.
The new brand encapsulates the fresh perspectives that are in tune with current culture, society and technology. A collective that sparks conversations with exciting ideas, energised by curiosity and with the desire to create memorable work. A brand that reflects the shifting identities, values and ideologies made for the new world.
Together as one, ACE creates waves that inspire people to join them on their core mission - activating positive change for people, brands, and society. 
The graphical concept of making waves is the starting point for all things aesthetic. Across all graphic comms (where appropriate) it creates the idea of 'making waves' which suggests it's forever in motion, always in progressing, bridging one generation to the next and making waves for a brighter future.
3D Expressions
Further more we where given the freedom to further develope and explore the brands motion expressions. What would the identity look like in 3D space. braking the logo in segment to emphasises the multi layered structure of the group. While at the sametime always maytaining a forward motion and expressing the overall concept of 'making waves'.
With this animation, we wanted to visualize the different layers of the brand. Extruding the brandmark into different steps.
Introducing the ACE Crypto. The cryptocurrency that allows the company to involve employees in its development and growth built on the blockchain. The visual execution ties back into the core values of the brand featuring its energising colour.
Next to the design of the coin we also made a crypto token. Based on the same shape, refering to the wave shap of the logo.
Process & Development
We knew we wanted the coin and token to be transparant. Illustrating the transparant nature of the blockchain technology behing the currency.
Credits