A Word A Week #41

Snack

‘A word, a week.’ is an ongoing collaboration to see animography's animated typefaces in the hands of artists they admire. A typeface is never a thing on its own. It’s always meant to be part of something bigger. Each week of 2021 animography releases a new animation by a new artist. It features a single word, set in an animated typeface from their collection. The artist comes up with the word and gets complete creative freedom. This was the second time we joined this great initiative, and this time we chose the word; 'Snack'.

Never an easy task when you have carte blanche. Which word? What style? What story?… But for a word a week, we decided to do something wacky and to use some extreme camera angles. So we came up with this dude fishing. Working with anticipation and ending with a surprise. Our team

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