Dementia friendly

Dementia is becoming the number one disease in the Netherlands, with 1 out of 5 people getting it. Lemz asked us to create a series of four commercials for television and online, working in the style of illustrator Kate Pugsley. The scripts aim to educate the public how we can all have a positive impact on their lives with just a little effort.

The challenge for us was to create dynamic and lively animations without breaking away from the 2d illustration style. We used frame-by-frame animation to bring the characters to life and through interesting transitions tried to add extra dynamics. The first three animations have been launched; we are working on the fourth animation, which will be launched in January 2017.


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