Goody Good Stuff is a brand that sets out to make candy healthier, as the candy does not contain any gluten, lactose or gelatin.
The commercial introduces the Netherlands to the world of Goody Good Stuff. Therefore, we wanted the commercial to have an authentic, warm and friendly feeling. It’s also a reason why we created all the fun animated animal characters. We used green as a dominant color as it stands for the natural goodness of the candy and the warm colours expressing the playfulness of the brand.
It’s not that often we get the chance to draw up thousands of candy shooting up in the air so, we wanted to make the most of it and dipped ourselves in delicious candy and friendly surroundings.